Yvette Holmes Joins Southeast Raleigh Promise as CEO


Southeast Raleigh resident brings more than 30 years of non-profit leadership experience

RALEIGH, NC (July 15, 2021) – Today, Southeast Raleigh Promise (SERP) announced that it has named Yvette Holmes as its new CEO, effective August 1, 2021. Holmes, a proven non-profit leader with a history of commitment to mission-based organizations, brings a range of experience in resident and community engagement, affordable housing, and cultivating partnerships with key stakeholders.  

 “We are thrilled to have Yvette Holmes as our new CEO of SERP. Yvette is a thoughtful leader and she brings the necessary expertise that will support our vision and plans for growth. She is skilled at working with underserved communities and shaping and leading solution-oriented strategies that result in lasting impact,” said Asa Fleming, chair of the board. “Given her extensive reach into the community, Yvette is uniquely positioned to build on existing partnerships and relationships to benefit the residents of southeast Raleigh and the city at-large.”

A Southeast Raleigh resident for over 20 years, Holmes also brings more than 30 years of nonprofit, fundraising, marketing and communications experience. As a respected colleague in national networks and amongst peers locally, Holmes has spent the last 15 years working to advance affordable housing goals and wealth creation strategies through homeownership attainment. 

Holmes comes to SERP from her role as Vice President of Resource Development and Partnerships of DHIC, Inc., a non-profit organization dedicated to the development of high-quality housing communities in the Triangle region of NC.  In her role, Holmes served as co-project manager for the Washington Terrace Redevelopment Project, where she led the resident and community engagement program, ensuring that resident and community voices were at the center of shaping the plan for neighborhood and housing improvements.

“I am so excited to see what is in store for Southeast Raleigh Promise and the community with Yvette at the helm,” said Yolanda Winstead, CEO of DHIC. “She is a leader who builds bridges and easily brings people together to achieve a common goal.”


In 2020, Yvette served as a co-chair of the City of Raleigh’s Affordable Housing Bond Advisory Committee, charged with educating and informing the community about the benefits and impact of the bond. Over 71% of Raleigh residents voted in support of the bond, creating additional resources needed to advance housing goals in the city.

“Yvette’s involvement in southeast Raleigh dates back to her work as a volunteer on the Southeast Raleigh Assembly. She has stayed involved and committed, both out front and behind the scenes, to the issues impacting our community,” said Raleigh City Councilman Corey Branch. “I look forward to continuing to work with Southeast Raleigh Promise under her leadership.”

“I could not be more grateful to step into the position of CEO with Southeast Raleigh Promise, an impressive organization with a track record of driving meaningful change in our community. As a mother of three sons, who I raised in southeast Raleigh, my passion for this work springs from a place of personal commitment and hopeful aspirations for our community,” said Holmes. “The work we do is about the people we serve and elevating their voices to create the change that they want to see.  I look forward to serving with the dedicated SERP team and others to imagine new possibilities and fulfil the hope and promise of the Southeast Raleigh community.”  

“Yvette served on the initial visioning team that planned for the Beacon Site along Rock Quarry Road, Raleigh/Wake County’s first Purpose Built Community and she has the heart, skills and determination to serve the community well,” said Dexter Hebert, Branch Executive Director of the Southeast Raleigh YMCA. “A race equity approach is key to achieving the outcomes we desire for our community and I look forward to working alongside Yvette to dismantle systems of inequity and create new opportunities for our community.”

In her new role, Holmes will facilitate key investments in the areas of Housing, Education, Health and Wellness, Economic Mobility, and Leadership Development. As CEO, Holmes reports directly to the Board of Directors and will manage critically important relationships with residents and community organizations, The YMCA of the Triangle, Wake County Public Schools, DHIC, and key philanthropic funders. She will oversee the overall management and operations of SERP, guiding future growth with strategy, vision, and operational structure.

Serving as a quarterback organization, Southeast Raleigh Promise’s mission is to break the cycle of intergenerational poverty for individuals, families, and children living in southeast Raleigh. In support of its mission, SERP shapes and leads the implementation of innovative strategies; leverages resources for investment; and cultivates meaningful relationships with residents and cross-sector partners.

 For more information or to schedule an interview, contact Dalia Place, Director of Strategic Partnerships at dalia@serpromise.org or 607-351-0008.